Grow you.Grow your business.
You're a founder. Which means you're a high performer who's used to figuring it out alone. But here's what every top athlete already knows. You don't hire a coach because you're broken. You hire a coach to help you optimise your decisions and play at your best.
Every top performer has a coach.
Think about it. No serious athlete, no elite performer in any field, operates without a coach. Not because they lack ability. Because being challenged is what sharpens you and working solo has a ceiling. And as the business grows, that ceiling is you.
Ask yourself honestly. "Are you consistently playing at the top of your game?"
The way you're solving this today is the thing creating the problem.
Fragmented Focus
More inputs, can't distinguish signal vs noise, and your attention shatters across all of it. You know what's strategic. The noise wins anyway. You end the day busy, and none of it moved the needle.
The Bottleneck
Delegating the small stuff is easy, handing over the big parts of your business that move the needle, that's tough. You've built the business but now you're the single point of failure, your time gets consumed and strategy suffers. The solution varies; automation, skilling up a team member, making the big hire. All take trust and courage. But avoid the move, you cap growth.
Decision Fatigue
Shadow burnout is a major contributor to decision fatigue but it's hard to spot. Your performance is high, but things feel heavier. You can't switch off. Decision-making, strategic thinking and emotional regulation all take the hit.
And the trap. None of it feels like an emergency.
It's Quiet. Gradual. Easy to rationalise. So you continue to run a broken model. Left unchecked, all three compound.
A different operating model. Built for founders.
What we actually work on
- Inner game: the mindsets, beliefs, and emotional patterns behind how you operate and perform.
- Outer game: sharper thinking, cleaner decisions, and the leadership presence that moves the room.
- Walking into investor pitches with a clear, confident story.
- Honing your 'thinking', challenging your 'decisions' and 'high-performance' for you and your team.
- Making the key hire that frees you up, not just the available one.
- Running a raise without losing yourself while juggling the company in the process.
- Cracking a chunky product problem (activation, retention, growth) that's keeping you stuck.
80 / 20: collaborative, not prescriptive
Challenge, questions, depth. You dig into your own resources and find the answer you already half-knew. That's the work that sticks.
Not telling you what to do, that doesn't work. Putting models on the table we can pull apart together, or stress-testing the ones you're already using.
From idea to scale: I know the terrain
Trained to Level 3 in Ash Maurya's Lean Stack methodology, the operating system behind Continuous Innovation.
I'm a partner with LEANSpark, Ash Maurya's platform for the Founder Economy. If you want to go deep on the model alongside the coaching, we can.
Get credits to run your business model design assessment.
Mark is an excellent coach. The breadth of tools that he can call on to help others is remarkable. There is a reason that high-performers in sports and other disciplines get coaches, they work. And Mark is a case study of what works.
There are many coaches and advisors on the market, but what I liked about Mark is that he didn't just advise me in the moment, he gives strategies to help you grow and deal with lots of different situations.
A deeply personalised approach that starts with a real understanding of your goals. I was blown away by how quickly I started seeing progress.
Mark has helped me identify and remove mental blockers and reframe my mindset. I leave every session energised to dig deeper, lean in more, and further ignite productivity techniques.
Working with Mark over the past few months has been an incredibly valuable experience. As a founder navigating a complex early-stage AI startup, I found Mark's coaching instrumental in bringing structure, clarity, and confidence to both our business strategy and personal mindset as founders. What I appreciated most was his balance of practical guidance and transformational coaching.
I was a bit dubious about getting a coach as I wasn't convinced what difference it would make, especially since I have had a therapist for the 4 years prior. However I started my own business at the tail end of last year and got in touch with Mark, the difference he has made in 6 months is astonishing. His sessions have genuinely been a game changer for me.
What are these challenges costing you every year?
Twelve sessions. £5,000. Or a monthly rate if you're early stage.
- Access to Prime Focus App
- All Coaching Sessions Tracked
- Blanket of Support: 1-1 messaging between sessions
- Unused time rolls over
Option 2 · Early-Stage Founder Rate
For founders under £15k MRR, or who've raised under £100k. Pay monthly at the rate that fits where you are now. Once you pass either mark, you move onto the standard package at your next renewal.
- Access to Prime Focus App
- All Coaching Sessions Tracked
- Blanket of Support: 1-1 messaging between sessions
- Unused time rolls over each month
- Access to Prime Focus App
- All Coaching Sessions Tracked
- Blanket of Support: 1-1 messaging between sessions
- Unused time rolls over each month
- Access to Prime Focus App
- All Coaching Sessions Tracked
- Blanket of Support: 1-1 messaging between sessions
- Unused time rolls over each month
We just need to do two things to get you started.